The Technology Marketer’s Guide to Creating a Thought Leadership Strategy
Thought leadership is an excellent way to drive awareness, increase brand reputation, and generate leads, but it can be a complicated endeavor for marketers. Use IDC's new eBook to increase your efficiency and create a successful thought leadership strategy.
The Technology Marketing Leader’s Checklist
Future planning, recruiting struggles, and siloed bottlenecks; the modern marketing leader has a lot to overcome to achieve success. Start tackling these problems with help from IDC's new marketing leader's checklist.