Solutions

Explore IDC's portfolio of products designed to empower marketers with superior content marketing campaigns and insights.

IDC's Smart Content

Use interactive content, like IDC's iView, to create a personalized experience for your target audiences.
IDC's Thought Leadership Solutions

Delight the 76% of buyers who wish marketing content used more data and research.
IDC's Performance Marketing Insights

Only 50% of B2B marketers measure their content marketing ROI. Get ahead of the curve.
IDC's Business Value Strategy Solutions

Shorten your sales cycle, accelerate conversion rates, and increase revenue with IDC's Business Value Strategy practice.
IDC's Partner Marketing Solutions

Learn how to better navigate and enable your partner ecosystem to drive competitive advantage and maximize ROI.
IDC's Licensed and Customized Content

67% of buyers use 3rd party analyst reports when making purchase decisions. See why you should partner with IDC.
IDC's MarketScape Excerpt Digital Paper

Explore IDC's digital, analytics-driven vendor assessment tool and learn how to inform and delight your audience with responsive, third-party data.