Solutions

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IDC's Smart Content
Use interactive content, like IDC's iView, to create a personalized experience for your target audiences.
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IDC's Thought Leadership Solutions
Delight the 76% of buyers who wish marketing content used more data and research.
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IDC's Performance Marketing Insights
Only 50% of B2B marketers measure their content marketing ROI. Get ahead of the curve.
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IDC's Business Value Strategy Solutions
Shorten your sales cycle, accelerate conversion rates, and increase revenue with IDC's Business Value Strategy practice.
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IDC's Partner Marketing Solutions
Learn how to better navigate and enable your partner ecosystem to drive competitive advantage and maximize ROI.
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IDC's Licensed and Customized Content
67% of buyers use 3rd party analyst reports when making purchase decisions. See why you should partner with IDC.
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IDC's MarketScape Excerpt Digital Paper
Explore IDC's digital, analytics-driven vendor assessment tool and learn how to inform and delight your audience with responsive, third-party data.